Dynamic, Entertaining Educator

Shemeka’s high energy messages stem from her background as a spoken word performing artist. She can break down large solid content into memorable poetic quotes that she refers to as her Strategy Seeds to Exceed.


Shemeka Brathwaite, Peak Performance Strategist

“Discover, leverage and slay your signature strengths in the marketplace.

Shemeka Brathwaite, MSEd is the CEO of Shemeka Brathwaite Enterprises, LLC and the creator of the DISTINCTIVE FACTOR Academy for high achievers. She is fiercely committed to guiding emerging leaders to achieve profitable intergenrational relationships, strategic career planning, and upward mobility so they can become the top-echelon performing members within businesses and associations. Shemeka received her bachelors of science from Syracuse University, coaching certification from New York University and her masters of science from Fordham University in Adult Education and Human Resource Development with a concentration in workforce development. She is a national recognized professional speaker and is an active member in the National Speakers Association and Global Speakers Federation.

When your name rings a bell, the door of opportunity will remain open”

- Shemeka Brathwaite

Shemeka in Yellow Dress

my personal journey

Ever since I was eight, I grew up wanting to be a fashion designer. I went to the High School of Fashion Industries and then to Syracuse University to major in fashion design. I was so excited to be the only classmate to have a job lined up for me after graduating from college into one of the most competitive industries. Little did I know, I was in for a rude awakening. I was not taught how to navigate corporate politics, manage my workload, speak the business language, and work with diverse professionals of all ages and leadership styles. The worst of it all,  the untold story is that although I spent eight years training formally in the art of fashion design and couture techniques, I lacked confidence and a sense of style. My mindset and appearance resembled what some have called “Mattie Mae: The Premature Grannie.” I was not operating at my true performance potential in my career. I was stressed and filled with anxiety because I was constantly under scrutiny with the Human Resources department and placed on a 30-day performance probation plan or risked termination. I immediately went on a self-discovery mission to learn what I can do flawlessly. Afterwards, everything changed when I identified and focused on confidently applying my signature strengths to my career with astonishing results. I am now on a mission to empower women how to discover, leverage and slay their DISTINCTIVE FACTOR in their careers. I’ve had the opportunity to impact thousands of professionals on their career journey, and for that, I am blessed.

giving back while moving forward

I believe in contributing to my community through the active membership service of civic organizations with missions to educate and empower. Throughout different times in my life, I had the opportunity to serve on the local, regional, national and international level with a variety of organizations. I understand what what attracts, retains and grow members within associations. Today, along with thousands of like minded professionals, I continue to make a significant impact through programmatic initiatives in my spare time.

What Others Say on LinkedIn


“Shemeka Brathwaite is a confident and dynamic speaker. She engages the audience with her honest and down to earth style. After the session, we left the room thinking "what can I do differently." I would highly recommend to anyone looking to motivate a group of people.”

Joyti B.Audience Member


Leader, motivator, and a great pedagogy in education for professional career development. Shemeka Brathwaite exudes all of these skills and more. She has been a huge influence in my educational and professional development

Carla O.
Enrolled in Career Development Program


Shemeka Brathwaite is a consummate professional. When you work with her, she brings positive energy and a wealth of information for our students. She is great at helping you to realize your dreams and to overcome your problems. She is detail-oriented, consistently follows through and has great connections with vendors. She has the ability to help you to sharpen your vision and to provide fresh and exciting ideas for you to consider. 

Harry M.
Higher Education Administrator